As a business owner with a website, social media or other marketing materials, a big part of your presence and "social proof" of value are photos, videos and testimonials from clients.
But did you know that the person (or people) in those photos and videos, and the content of a testimonial actually belongs to the person and not your business?
Photos and videos are covered by rights of likeness and privacy, and testimonials can be covered by copyright law.
If you want to stay legal and be able to use those photos, videos and testimonials in your business - now and forever - you need a Photo, Video and Testimonial Release to make sure that you have all the rights that you need (and to prevent someone from coming back later and demanding you remove it).
A Photo, Video and Testimonial Release is a perpetual license and waiver to your business to be allowed to use (and edit) that media!
It makes it clear that once your business has those photos, videos and testimonials, you can use them in your business however you want without ever having to go back for more permission!
With this customizable template and training, I’ll walk you through creating a Photo, Video and Testimonial Release you can use in your business right away.
Whether you’re a business or IT consultant, freelancer, graphic designer, web developer, digital marketer, entrepreneur or other solo professional services provider . . . it’s a must-have if you ever include photos, videos or testimonials on your website social media or marketing materials.
Since I’m a licensed business and intellectual property lawyer with extensive experience, you can be sure you’re getting reliable information from a knowledgeable source. If you can’t hire a lawyer directly . . . this is the next best thing.
Completing the training and template typically take less than 1 hour. When you’re finished, you’ll have a fully customized PVT ready anytime you need it!